Although I’m no Jeffree Starr, I do find it useful to do a little bit of show and tell when you’re considering picking up a product. They can go horribly awry, look chalky when they’re not, and all sorts of other mess. We all know by now that good swatches doth not a beauty guru make. Here’s all the shades in their glory (try to pick which shade I use the most): There’s so many fun, innovative and cute products coming out all the time, and some just disappear without a trace, while others thrive in the sun. That’s the fun thing about K-beauty: they’re always trying something new to see what sticks. They were a huge hit, and now they have a bunch of colours and textures available in the pencils. In fact, when I was back in Korea, they came out with the Play 101 Pencils which ended up going totally bombastic. Here it is, ta da! This palette is one of the many in the Play Color Eyes series. The product: Etude House Peach Farm Eyeshadow Palette And one is this baby you’ll find below (not the cat, the palette). Lo and behold, I’ve found myself holding onto a “few” products to keep for myself. So now I’ve fallen down the rabbit hole… and I’m really digging it. But I’m talking about the classic, K-pop version of beauty which, in my opinion, is what Etude House represents. There’s obviously a complex spectrum involving high-end, sophisticated products, and pharmacy-style products, organic-based brands and more. I was a through and through Nature Republic gal, in no small part thanks to the lovely staff at the Guri store, the amazing sales they had frequently, and of course, their sizeable skincare range.īut being back in Australia, and having opened a store in a small city here, I missed the cuteness of K-beauty. However, I was never actually there for it, considering I never quite found my vibe with Etude House while I was in Korea. Every Etude House store looked like Barbie’s Dream House, and I was here for it. Back when I was in Korea, Etude House always stood out thanks to their BRIGHT pink house-like exterior. They rock the cutesy, kawaii look better than any other (big) K-beauty brand, imho. When it comes to being adorable, no one does it better than Etude House.

Etude house eyeshadow